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Sandbridge Capital Taps Lynda Berkowitz for Senior Advisory Role

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Sandbridge Capital has a new senior adviser. The company has named Lynda Berkowitz to the job, who most recently served as the chief executive officer of Ilia. Sandbridge was an investor in the beauty brand, and exited during the company’s sale to Famille C. Sandbridge has been busy, having recently invested in waterless hair brand Everist in February. Other past exits include Youth to the People to L’Oréal and Thom Browne; currently, U Beauty, Ceremonia and Peach & Lily are in its portfolio. Founding senior advisers include Tommy Hilfiger and Domenico De Sole. Related Articles Beauty Features All Eyes on Eyes at Milan Fashion Week Color Cosmetics Louis Vuitton and Pat McGrath Have Created 55 Lipsticks, 10 Lip Balms and Eight Eye Palettes “There is no more expert individual on the planet to advise our beauty founders than Lynda,” said Ken Suslow, founder and managing partner of Sandbridge Capital. “She’s the perfect blend of experience, judgment and great taste — and like all the best operators I know, Lynda continues to stay unerringly modern in refining her approach to reflect the ever-changing industry dynamics of the day.” For Berkowitz, the move was a natural one. “I think of it more as going to a brand than going into finance,” Berkowitz said. “Sandbridge is highly curated with great brands, and you want to make sure you have the very best of masstige, prestige and luxury across the board, which [Suslow] has already done.” Top-of-mind for Berkowitz are luxury price points, sustainability — “table stakes,” she said — and it all starts with products’ quality and the founders making them. “I’ve always been drawn to founder-led brands, and it doesn’t make a difference how big or small they are. The entrepreneurial spirit is what excites me,” she said. “I met Ken during our early Ilia days, and I know what he’s like as an investor. He knows it’s valuable to not have 100 brands in your portfolio, but to be able to focus and give each one what they need.”

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